Lab · International IT services firm · 2026
A presentation design system
Every presentation cost several days of formatting rework. I replaced that rework with a design system and an AI generation tool: the deck comes out finished, consistent, first time.
Context
Same international IT services firm. Presentations produced continuously for management, pre-sales and clients, each one reworked by hand to match the brand.
The problem
The content was ready in a few hours; the formatting took days. Alignments, colours, templates that differed from one person to the next: expert time spent on layout.
What I did
- Formalised a presentation design system: templates, colours, typefaces, components (key figure, comparison, timeline), with usage rules written down.
- Designed an AI generation tool: give it the content, it assembles the deck within the design system.
- Kept a human review at the end, on substance rather than form: that is where expert time is worth spending.
- Put it into production and handed it to around 70 users — sales, pre-sales and internal teams — without heavy training: the tool explains itself in one demo.
The result
No more days lost to rework: the deck is generated, consistent, ready to present. Zero days of rework, and around 70 users, from sales and pre-sales to internal teams, well beyond my own scope. It is the same logic as the volleyball club’s communications: a template built once, generation that runs on its own, a human who reviews what matters.
Zero days of rework per presentation and ~70 users — sales, pre-sales and internal teams — for direct, consistent generation.