Personal · Demonstrator · 2026
An Instagram page that posts on its own
Producing content without spending time on it: I set up a chain that generates Reels and publishes them by itself, driven from GitHub. About thirty posts in a fortnight, zero intervention.
Context
Personal project, built as a demonstrator: how far can you push the automation of a social media presence without spending time on it?
The problem
A living Instagram page needs regular content. For a small organisation or a single person, time is exactly what is missing.
What I did
- Designed a complete chain: content generation, Reel editing, publishing, with no screen to open.
- Orchestrated from GitHub: the chain triggers and runs remotely, versioned like code.
- AI generation of the videos, with the motion-design and video-generation tools from my ongoing tool testing.
- Watched the results post after post, to fix what rang false.
- Presented the set-up as a technical demonstrator, showing what works and what still needs framing.
The result
About thirty Reels published in a fortnight, with no intervention, and a page that is still live. Next step: a fully autonomous production chain, from idea to post. This demonstrator was my test bench: it is where I proved video generation and automated publishing before reusing them, with a human review, in the club’s communications and the offer for small businesses.
~30 Reels generated and posted automatically in 15 days; the page is live, and the chain is proven end to end.