Romain Guery-Odelin
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STORY 4 OF 4 · THE GARDEN

Grow, from seed to open sea

Acquisition, business model, commercial development: growing a business takes patience, fieldwork and a bit of daring. Keep scrolling.

0visibility at the start
2018 · A YOUNG SPROUT

Facing giants, with no profile

A furniture-rental start-up getting going, against competitors established for years. Nobody finds it on Google.

Furniture-rental start-up · work-study

2018-2020 · TAKING ROOT

Getting ahead of the giant

A complete site redesign, organic and paid search strategy, content designed around what customers search for. On key queries in its market, the start-up overtakes the world's leading furniture retailer.

E-commerce redesign and SEO

2022 · DARING

Testing a new model

A personal project on an emerging technology: NFTs giving access to the premium version of mobile games and a share of revenue. A community of about 2,000 people and €30,000 in sales, before the project stopped.

NFT project backed by mobile games

2026 · MAPPING

Aiming right before planting

For a regional office, AI agents analyse the CRM, LinkedIn and social media: 30 competitors and 20 partners mapped. The business plan is now a template for every city the company operates in.

Regional business plan by AI agents

2026 · SETTING SAIL

Growing a very small business

A three-person company wants to find customers without spending its days on it. A transcribed interview, analysis by an AI agent, a co-built offer and automated content creation: an approach reusable for other small businesses.

AI-augmented communication offer

What I take from it

« You don't grow a business by shouting louder than the giants, but by answering better those who are searching. »
What I take from it
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