Facing giants, with no profile
A furniture-rental start-up getting going, against competitors established for years. Nobody finds it on Google.
Furniture-rental start-up · work-study
STORY 4 OF 4 · THE GARDEN
Acquisition, business model, commercial development: growing a business takes patience, fieldwork and a bit of daring. Keep scrolling.
A furniture-rental start-up getting going, against competitors established for years. Nobody finds it on Google.
Furniture-rental start-up · work-study
A complete site redesign, organic and paid search strategy, content designed around what customers search for. On key queries in its market, the start-up overtakes the world's leading furniture retailer.
E-commerce redesign and SEO
A personal project on an emerging technology: NFTs giving access to the premium version of mobile games and a share of revenue. A community of about 2,000 people and €30,000 in sales, before the project stopped.
NFT project backed by mobile games
For a regional office, AI agents analyse the CRM, LinkedIn and social media: 30 competitors and 20 partners mapped. The business plan is now a template for every city the company operates in.
Regional business plan by AI agents
A three-person company wants to find customers without spending its days on it. A transcribed interview, analysis by an AI agent, a co-built offer and automated content creation: an approach reusable for other small businesses.
AI-augmented communication offer
What I take from it
« You don't grow a business by shouting louder than the giants, but by answering better those who are searching. »