Romain Guery-OdelinPersonal · Entrepreneurial project · 2021 - 2022 · Founder
An NFT project backed by mobile games
In 2021 I co-founded a project on an emerging technology: NFTs giving access to the premium version of mobile games and a share of the revenue. A model, a community, a cross-functional team — and about €30,000 in sales.
Context
Entrepreneurial project run over a year and a half, 2021 to 2022, as co-founder. Blockchain then was what AI is today: a promising technology, a lot of noise, and few serious business models.
The problem
Monetising mobile games other than through ads or in-app purchases: a cross-game premium model, where a single asset unlocks the premium version of several games and a share of their revenue.
What I did
- Designed the business model: what the NFT gives, to whom, and how value flows between players, studios and the project.
- Built and led a team of 10: 2 co-founders, 2 developers, 1 business analyst, 4 community animators, 1 community manager (Instagram and X).
- Launched and ran a community of about 2,000 members.
- Data-driven marketing: measure, adjust, reinvest in what works.
- Founder’s trade-offs on a volatile market: deciding fast, with incomplete information.
The result
About 2,000 members and €30,000 in sales. The project ended in 2022. What remains: the habit of going early onto an emerging technology while looking for the business model first, the experience of holding a team and a community together without an established structure, and a clear-eyed view of what separates a technological promise from a market. It is exactly the lens I apply to AI today.
About 2,000 members and €30,000 in sales; the project ended, the reflex stayed: look for the business model behind the technology.